Last updated on June 14, 2023.
Official Starmi Website™ <https://starmi.com>
Official Dragonspire Website™ <https://playdragonspire.com>
ATTENTION: NOTE TO PARENTS AND GUARDIANS
Third Party Websites
What is personal information and when does Starmi collect it?
Personal information is information that is related to you, and may be used to contact you online or offline. Starmi collects personal information when you submit it to Starmi through online and offline methods. Online visitors typically submit information to Starmi through (1) the purchase of goods or services through the Site or Service, (2) use of our software or online services, (3) participation in message boards and contests, (4) warranty registration, (5) customer support or technical service requests, (6) player match-up or other online services, (7) registration for games or special game-specific event participation, (8) marketing surveys and campaigns, (9) requests for services from third party service providers on our websites, (10) surveys and newsletters, and (11) consumer complaints. Starmi may also collect personal information from you in-person or over the phone when you register for, travel to, or attend an event or competition. Lastly, we may collect personal information that is necessary to fulfill a legitimate interest, which will be described to you at the time of collection. Starmi will use this information for the purposes of which it was collected.
Personal information collected will vary depending upon the activity and may include your name, email address, phone number, mobile number, residential address, birth date, credit card information, and other personal information as defined under applicable law. We do not require this information to gain access to the Site; however, you may not use certain features, products, or services (including, without limitation, the Service) that require registration, or receive materials (e.g., newsletters), unless such information is provided. You hereby consent to our collection and use of your personal information as outlined herein.
Other Information Collected
Certain activities will require you to create a username and password and provide other personal information, such as your age, date of birth, gender, game, and other preferences. In addition, we may collect demographic information such as gender, zip code, information about your computer, hardware, software, platform, media, Internet Protocol (“IP”) address and connection, information about online activity (e.g., feature usage), gameplay statistics and scores, user rankings, and click paths and other data that you may provide in surveys or online profiles. In addition, we may combine demographic information with personal information. Prize winners may also be required to provide Social Security or Social Identification Numbers for tax purposes.
When you play our games, we may retrieve information about your hardware system, gameplay and how our games are used, including, without limitation, your Internet Protocol Address, your gameplay characteristics and patterns. We use this information to enable you to play our game(s) over the Internet. We also use this information to better understand the behavior and preferences of our customers so that we can improve our products and services.
If you log into your user account through social media sign-in services (e.g., Facebook Connect), you provide Starmi with permission to access certain information about you from that social networking site, such as your Facebook User ID, user profile, friends list, and profile picture.
In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources.
Online Chat Rooms, Forums, and Profiles
You may choose to disclose information about yourself in our online message boards, chat rooms, forums, or in creating user “profiles” when you play games on our Site or utilizing the Service. Information that you disclose in message boards, chat rooms, forums, or in “profile” information is public information, and there is no expectation of privacy or confidentiality. Please see the applicable Online Terms of Service and Use Agreement on this point and for other guidelines about posting content on our websites.
Your participation in tournaments or other online game events is conditional upon your agreement to us collecting, using, storing, transmitting, and publicly displaying performance and statistical data (e.g., your scores, rankings, and achievements) generated through your participation in the foregoing.
A Special Note About Children
What about cookies and other technologies?
Certain of our websites use an outside ad company to display ads. These ads may contain cookies. Cookies received with banner ads are collected by our ad companies, and Starmi does not have access to this information. Most browsers are automatically set to accept cookies whenever you visit a website. You can disable cookies or set your browser to alert you when cookies are being sent. However some areas of our Site will not function properly if you do so.
Other technologies used in our websites include clear GIFs and IP address logging. Clear GIFs (i.e., web bugs, beacons, or tags) are small graphic images placed on a web page, web-based document, or in an electronic mail message. Clear GIFs are invisible to the user because they are typically very small (e.g., only 1-by-1 pixel) and the same color as the background of the web page, document, or electronic mail message. We do not use clear GIFs to collect personal information about you. However, we may use clear GIFs to capture statistical usage information for our web pages, features, or other elements on a web page. We may correlate this information to a user to personalize user experience and for statistical analysis of user experiences on our web pages.
Starmi also maintains log files which contain IP addresses. An IP address is a numeric address that is assigned to your computer by your Internet Service Provider (“ISP“). In general, we only use log files to monitor traffic on our website(s), to report aggregate information to our advertisers and third party service providers, and to troubleshoot technical problems. In the event of user abuse of our Site; however, we may block certain IP addresses or console IDs provided by our licensed hardware manufacturers. IP addresses and console IDs may be used to personally identify you in order to enforce our Online Terms of Service and Use Agreement.
What happens to the information provided?
The personal information you provide will allow us to alert you to new products, features, and enhancements; special offers; upgrade opportunities; and contests and events of interest. We may send electronic mails that may contain information regarding third party products or services; however, this does not mean that we have provided or traded your personal information to any party.
We may use survey information in marketing surveys to select and direct advertising that is more likely to be of interest to a particular user of an account with Starmi. This information may be transmitted to an ad server owned by an advertising company to match account holders with ads that they are more likely to be interested in. However, we do not disclose any account holder’s personal information to our advertisers without the holder’s consent. Participation in such surveys is entirely optional. We may share aggregate consumer data (which does not contain personally identifying information) with the advertising companies or with any other third party, and we may use such information for any legitimate business purpose in our sole discretion.
We may use your personal information for our internal marketing and demographic studies, so we can consistently improve our websites to better meet our visitors’ and users’ needs. In addition, we may use your personal information to enforce legal rights and comply with the law, or to comply with an order from a judicial or government entity or other competent authority, or when we have reason to believe that a disclosure is necessary to address potential or actual injury or interference with our rights, property, operations, users, or others who may be harmed or may suffer loss or damage. Finally, we may also disclose personal information to law enforcement, or the appropriate judicial or civil authorities.
Sharing of information held?
Affiliates and Acquisitions. We may share your personal information with our corporate affiliates (e.g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). In the event of a merger, acquisition, asset sale, or in the unlikely event of bankruptcy, visitor and user information (including, without limitation, personal information) maintained by Starmi may be transferred to its successors or assigns.
Other Disclosures without Your Consent. We may disclose personal information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your personal information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or for any other proper purpose to law enforcement, or the appropriate judicial or civil authorities.
Service Providers. We may share your personal information with service providers. Among other things service providers may help us to administer our website, conduct surveys, provide technical support, assist in the fulfillment of orders, and for other legitimate purposes permitted by applicable law.
Sharing with Social Networking Sites
The Site may offer you the ability to share your personal information through a social networking site (e.g., Facebook, Twitter, LinkedIn), using such social networking site’s integrated tools (e.g., Facebook “Like” button, or Twitter “Tweet” button). The use of such integrated tools enables you to share personal information about yourself with other individuals or the public, depending on the settings that you have established with such social networking site. Additionally, by making personal information available on the Site, you “opt in” to allow Starmi to provide such personal information to a social networking site without your further consent. For more information about the purpose and scope of data collection and use in connection with such social networking site or a site’s integrated tools, please visit the privacy policies of the entities that provide these social networking sites.
Where is the information held?
Retention of Personal Information
Starmi retains your personal information: (a) for so long as your account is active or as needed to provide you with Services or to fulfill our contractual obligations; (b) as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements; and (c) for so long as is necessary for the purposes for which we collected such personal information.
When you register your account, we will offer you the opportunity to opt-in or opt-out of receiving Starmi marketing communications, including event invitations, special offers, and newsletters. If you choose to have your name removed from our mailing list, you can do so by emailing firstname.lastname@example.org.
Safeguarding Your Personal Information
If Starmi learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. Starmi may post a notice on the Site if a security breach occurs.
Review and Correction of Your Information; Requests for Removal from Mailing Lists; and Deactivating Your Account
If for any reason you are concerned that the personal information maintained by Starmi is not correct, or should you wish to have your account(s) deactivated or be removed from our mailing list, please email email@example.com describing, in reasonable detail, the nature of the request, problem, or concern. We will then review, update, or remove information as appropriate within a commercially reasonable time frame after receiving such notice from you. We may still retain your information in our electronic data or other files, however, to resolve disputes, enforce our user agreement(s) and/or policy(ies), and due to technical and legal requirements and constraints related to the security, integrity, and operation of our websites.
Starmi uses the Google Analytics Demographics and Interest Reporting features of Google Analytics for Display Advertising. You may opt-out of Google Analytics for Display Advertising and customize Google Display Network ads by visiting the Google Ads Preference Manager, which is available at <>.
You may read about the Google Analytics opt-out browser add-on, available at <>.
Starmi and Google use first party cookies (such as the Google Analytics cookie) and third party cookies together to inform, optimize, and serve ads based on your past visits to Starmi websites. This means that vendors, including Google, will display Starmi promotional material on other websites you visit across the Internet. Starmi also analyzes aggregate information provided by Google Analytics to determine usage trends, which allows us to improve our websites and make it easier for you to find what you need.
Notice to California Residents
Notice to Residents of the European Economic Area
To exercise your rights under these provisions, please contact us at the contact details below. When we receive your request, we may ask you to verify your identity before we can act on your request. We may withhold information where we are required by law to do so or the search for that information would require disproportionate effort or have a disproportionate effect to, for example, the cost of providing the information, the time it would take to retrieve the data, or how difficult it may be to obtain the information requested.
Lionheart Games LLC d/b/a Starmi
Attn: Legal Department
Effective November 1, 2019; revised on June 14, 2023.